Second year: Unit 9- CORPORATE VIDEO

Tuesday 13th September-Friday 11th November 2016: Working for a client

Part 1: Find, Understand and Approach a Client (Tuesday 13th-Thursday 22nd September 2016)

A) ANALYSE THE CORPORATE VIDEO: 

1. Stolen Future campaign for deaf children:

 

CORPORATE VIDEO: 

MISE EN SCENE (SETTING): Deaf school, classroom, sport field and track, studio room (music room)

  • Young deaf children with hearing aids and cochlear implants including a signer, and some oral are also involved in the video. In addition, some celebrities such as Jim Carter are involved to show their support for deaf children.
  • Each deaf child creates a short speech about their dream job when they grow up. Some of them use props such as a deaf boy whose is oral who wants to become an actor using clapper board, this shows that he is passion about about his dream despite his education possible being cut.

 

CINEMATOGRAPHY: 

  • Mid close up/ close up shot of deaf children and actor speak and sign.
  • Mid long shot of deaf boy running on the track with Paralympic silver medalist.
  • Two shots/ over the shoulders shot of the conversation between deaf boy and Paralympian.
  • Movement of the tracking shot: slow movement of deaf boy running across the track.

 

EDITINIG: 

  • In each three- five seconds. the scene of the person being interviewed, the editing get slow which represents deaf children’s eduction situation is serous and is in risky by the cut.
  • 1:16-1:18 scene is quick cut editing as it shows the two girls asking the audience to give their support the Stolen Campaign which implies that deaf children are in danger of losing their education and their dream and achievements.

 

SOUND: 

  • Involve subtitles (use type of fonts and letter size- some words are big enough to make it more visual for Deaf people to watch.
  • No jargon is involved; these words are clear and simple to understand.

2. Networking academy partners with deaf aid

2b) http://video.cisco.com/detail/videos/corporate-social-responsibility/video/2678612496001/networking-academy-partners-with-deaf-aid (no English subtitle)

 

CORPORATE VIDEO BRAINSTORM:

MISE EN SCENE (SETTING): Deaf Aid office (01:00-01-12) and deaf school

Republic of Kenya, East Africa:

  • Desert covered the few dry grass, few dry  tress, dry tree bushes e.g. within few children standing in the desert. (00:01-00:03)
  • Leading from the desert is the road with some cars passing.  (00:01-00:03)
  • Town and big building (00:07-00:11)
  • Kenyan people passing over the railway track and a small dirty river (00:21-24)

CINEMATOGRAPHY:

  • Establish shot (wider shot:00.00-00.02)
  • Tracking shot of the tree and the building (00:07-00:11)
  • Fast pan shot of Kenya people passing by (00:12-00:13)
  • Over the shoulder shot of a signer creates the conversation with the other signer (00:13-00-14)
  • Mid shot of a signer use Kenya sign language in slow movement. (00.15-00.21)
  • Mid close up shot of the leader of Deaf Aid while being interviewed. (00.16-00.21)
  • Mid close up and tracking shot of young deaf children standing in front of the fence. (00:24-00:25)

 

EDITING:

  • Throughout the video, the editing appears to have normal pace. However, some parts of the video editing are slow like at the start of the video, which shows the establishing show which shows the desert and slums slowly leading to children in the desert until the pace quicker. The reason for using slow pace is because the establishing who shows the audience where  the filming happened (00:00-00.03)
  • The reason for using slow movement is so people can see how deaf Kenya people use the communication by signing. (00:12-00-16)

 

 

SOUND: The website had no subtile is provide which means deaf apple in the UK, who possibly being interested in this, wouldn’t understand what it is about or what the speaker is staying.

However, a Kenya singer use Kenyan Sign Language is translated by offing English subtitle (02:04-02:08)

 


B) THREE POTENTIAL CLIENTS: 

1. Exeter Deaf Academy: 

Part 1: RESEARCH: http://www.exeterdeafacademy.ac.uk/college

Exeter Deaf Academy’s aim is to give deaf students the opportunity to be prepared for their future after their life in college.

 

Part 2: RESEARCH: http://www.exeterdeafacademy.ac.uk/deaf-services

In addition the Deaf Academy’s main aim is to give deaf students the opportunity to become independent.

 

CUSTOMERS:

  • Parents
  • Deaf students
  • Teachers and staffs
  • Parents and guardian

 

 

THE REASON WHY THEY MIGHT WANT/NEED A NEW CORPORATE VIDEO:

Exeter Royal Academy for Deaf Education is planning a new building in Exmouth after living in Devon for nearly 190 years.

So, this activity gives the need to create a corporate video. This would be good opportunity for Deaf Academy to make an announcements to parents, guardians and include deaf children in a visual way; to make them aware of the news but also so they can be excited about this.

In addition, the new site in Exmouth for deaf students will give them the opportunity to be involved in community life with plenty of leisure activities. It also a change for deaf students, staffs, teachers, parents and guardians.

 

ANALYSE:

MISE EN SCENE (SETTING) 

  • Quay/ St David’s Church
  • Bridge nearly the Exeter Deaf Academy site
  • Kitchen where Javier (ex student) is being interviewed for five time.
  • Nearly the basketball site outside Chris Style (another ex student) is being interview for five times.

CINEMATOGRAPHY 

Wider shot (establish of the quay- 00:00-00.12)

Mid shot (interview a person- each of ex student)

Long shot (just Chris while interviewed)

Extreme long shot (St David church)

 

EDITING 

  • Order of shots (dissolve)- clip would change when cutting by editing (3:29-3:30)
  • Quick fade (3:34-3:35)
  • Slow fade (3:37-3:39)

 

SOUND : Subtitles provide which allows it to be accessible for both a deaf and hearing audience.

2.  St Thomas hospital: Evelina London Children’s Hospital:

Part 1: RESEARCH:

Evelina London Children’s Hospitals aim is to make theirs hospital comfortable and also feel like a second home for the children especially when children stay for a few nights.

According to this website, this hospital isn’t boring. There are plenty of fun things to do; for example the ground floor of the hospital there is a big slide, lots of toys and plenty of games. In addition if children are staying for a few nights, they can read books, watch TV and radio which is in the children’s own ward, includes plenty of games and The Giggle Doctors to make children laugh.

CUSTOMER:

  • Children
  • Young people
  • Parents and visitors
  • Health professionals (provide training for people who are interested in becoming a nurse or doctor).

 

WHY DO THEY NEED/ MIGHT WANT TO A NEW CORPORATE VIDEO:

According to this video; this video looks like it was created in 2013 which is about three years ago. So, at moment, lots of things get changed for example: this hospital used to have small reception with a person to check out your appointment. Now it has changed into a machine which scans your appointment paper then it is sent to the board with your name, the name of doctor and number of the room, inside of a doctor or nurse calling out your name.

This means this hospital allows children and young people to develop their independent and also it shows this hospital is improving people’s lives and situations.

 

ANAYLSE: Evelina London Children’s Hospital

MISE-EN-SCENE: 

  • Established shot of London, The Shard, The Thames, London Eye, St Thomas hospital: Evelina London Children’s Hospital (11 seconds)
  • Ground floor which is the playground for children (0:13-0:14)
  • Hospital wards (0:16-0:22)
  • X- ray room (0:26-0:27)
  • Waiting room (0:28-0:29)
  • Scan room (0:39-0:43)
  • Surgery room (1:26-1:35)
  • Doctor’s room (1:37-1:42)

 

CINEMATOGRAPHY (more note):

  • Establish shot: the morning has arrived in London city (wider shot- 0:00-0:01)
  • Long shot of the playground, the soft chairs, elevator inside the hospital (0:12-0:13)
  • Close up shot of toddle sleeping (0:14-0:15)
  • Mid shot of girl sleeping in her ward (0:16-0:18)
  • Mid shot of other toddle sleeping in his ward (0:19-0:22)
  • Slow track shot of hospital’s clip of two areas of X- ray and waiting room (0:26-0:29)
  • Bit of tilt shot of a girl smiling as she holds a large paper with ‘And The South Of England’ written on it (1:23-1:25)
  • Slow movement of pan shot of a girl and her mother from left to middle centre of doctor to interpreter and notetaker in right in the doctors room (1:37-1:39)

 

EDITING 

  • Fast movement of the established shot of London which shows the morning has arrived, cars passing, lights, switching on inside the buildings (00:00-00:11)
  • After elven seconds, the movement slows sown as a new clip shows the playground inside children  hospital and a sleep children on their ward (00:12-00:22)
  • After twenty two seconds, the movement pace become fast as a person walks pass the hospital (00:23-00:24)

SOUND 

  • Short subtitle with SFX effect.

3. St Albans Half Marathon 2015:

 

Part 1: RESEARCH: http://www.stalbanshalfmarathon.co.uk

  • Every year in St Albans, there are half marathons which give people a challenge to run by raising money for their local charities.
  • This challenge is held in Verulamium Park and people who get involved in the even have to run from start to finish around Verulamin Park.
  • In addition, there are more events, for example, Wheelchair Half Marathon, Walking Half Marathon, 5K etc which are the choices that people can choose.

 

Part 2: RESEARCH: http://www.stalbanshalfmarathon.co.uk/Races/Half_Marathon.htm

  • This is the friendlies marathon as people wear fancy dress with free snacks (ice lollies etc). There is cheering as participants arrive at the finish line.

 

CUSTOMER: www.stalbanshalfmarathon.co.uk/Races/Half_Marathon.htm

  • All participants aged seventeen and above (4,000 participants limit). They have to complete this challenge in three hours and fifteen minutes.

 

WHY DO THEY NEED/ MIGHT WANT TO CREATE A NEW CORPORATE FILM: 

  • In each year, the video of St Albans changes throughout the year. The reason for doing this is to show this event is to enable it to continue and get more people interested and involved.

The video shows improvement from 2010 to 2015:

  • 2010 video shows some clips shows lots of people running around the park but there are no added the SFX editing.
  • It improves by the 2015 video as it shows SFX in the editing. Some clips have slow motion movement of participants running at the start, people with wheelchairs etc. This makes it more easy and clear for the audience to watch and to know what it going on.

 

ST ALBANS HALF MARATHON 

MISE EN SCENE: Verulamium Park

  • Runner tracking
  • Field
  • Participants wear leggings and jumper with a pair of trainers before challenge begins (00:12-0:15)
  • Participants wear t- shirt, vest, shorts, and trainers with the number as thy are ready for the challenge (0:17-0:32)
  • Mascot (0:46-0:47)
  • Wheelchair (0:49-0:50)
  • Medal (1:38-1:41)
  • Food shop- selling hot dogs (1:46-1:47)
  • Jump castle (1:47-1:48)

 

PROPOSAL FOR ALL THREE POTENTIAL CLIENTS:  Friday 16th September 2016

  1. Exeter Deaf Academy: EMAIL TO JONATHAN FARNHILL

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2. Evelina London Children’s Hospital proposal:

Dear Sir or Madam,

My name is Rebekah Afari and I am seventeen. I am also deaf and a British Sign Language user. It is my second and final year at Exeter Royal Academy for Deaf Education and I am studying BTEC Level 3 Certificate/ Extended Certificate in Creative Media Production (Television and Film) at Exeter College. At the moment, I am doing unit nine, which is about corporate videos.

I have been thinking about creating a corporate video for Evelina London Children’s hospital. You maybe say why do we need a new corporate video for this hospital?

At the moment, things are changing in the hospital and they are making use of technology. For example, there is a list on the board, which shows the patient’s name, the doctor or nurse’s name, their room number and the patient’s appointment. When the patient’s name, flashes with a red background, it means it is the patient’s turn to meet their doctor. This technology is changing people’s lives, especially deaf young people’s lives so they are able to develop their independence.

However, there are some areas that need to be improved to meet deaf people’s needs and I can offer this hospital’s staff an informative video on: simple, clear deaf awareness. This is an ongoing need in the hospital.

Therefore, the benefit of filming for this hospital is to show that hospital is meeting deaf young people’s needs. It would enable your hospital business to continue investing in the future for children.

It would be great if your hospital allowed the filming to be by a person who used to be a patient in this hospital.

Please let me know if you would be happy to discuss this further via my email: rebekahafari@hotmail.co.uk

Your faithfully,

Rebekah Afari

 

 

3. St Albans Half Marathon 2015:

Dear Sir or madame,

My name is Rebekah Afari and I am seventeen. I am also deaf and a British Sign Language user. I am studying BTEC Level 3 Extended Certificate in Creative Media Production (Television and Film) at Exeter college. At the moment, I am doing unit nine which is about Corporate video.

I have been thinking about creating a corporate video for the St Alban Half Marathon 2017. You might ask why should we need to create a new corporate video for this half marathon?

The reason for doing this is because it’s good to have a student from the college involved in the experience of creating your corporate video and it is also a good opportunity for my CV to look good. In addition, you’ve had a YouTube video since 2011 and it would be a good idea to continue the video is for a new generation who are interested in joining the marathon.

Furthermore, I can offer to create a new video and improve the quality of the video so it would help your business improve. In addition, if we work together to improve the video, the number of customers will increase when watching your video and more people will want to get involved in this challenge.

Please let me know if you would be happy to discuss this further via my email: rebekahafari@hotmail.co.uk

Your faithfully,

Rebekah Afari

PART TWO: NEGOTIATE A BRIEF AND MAKE IT!

A) Evidence of correspondence with my client (email record, minutes of meeting etc…)

  1.  Exeter Deaf Academy: EMAIL TO JONATHAN FARNHILL

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JONATHAN FARNHILL REPLY (Wednesday 21st September 2016)

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Monday 26th September 2016: I replied to the email from Jonathan to ask him to remind Helen to reply me as she hasn’t done so yet.

FullSizeRender.jpg

 

Wednesday 5th October 2016:

Today, at during the second lesson I had a tutorial with Mr Tobin at the Deaf Academy. He said that Jonathan Farnhill is very busy with the preparation of the new building in Exmouth so we decided to leave him alone. Tobin then phoned Helen Trebble who is the Manager of the Media Production at the Deaf Academy. She is happy to help me with my project but told me that we don’t need to create a film about the new building as it hasn’t started yet. She suggested I can film about my experience of being a Deaf Academy students for almost over one year. This means Helen Trebble is my new client. I suggested that I can start practising the filming and make the notes of script to check she is happy about it. She said the meeting could be held next Friday 14th October at 1.40pm to start the preparation.

 

B) FORMAL PROJECT BRIEF SIGNED OFF BY THE CLIENT

C) SPECIFIC TARGET AUDIENCE PROFILE

PLAN 1:

1) TITLE OF MY CORPORATE VIDEO:

a) Exeter Royal Deaf Academy move to Exmouth

b) Welcome to Rolle College

c) Exeter Royal Deaf Academy

d) Welcome to Rolle College

 

2) TARGET AUDIENCE DEMOGRAPHIC:

a) AGE

b) GENDER:

c) LOCATION: Exeter Royal for Deaf Education

d) RACE/ ETHNICITY: general

e) SOCIAL GRADES (letter codes)

f) SOCIAL STATUS (jobs)

 

 

 

 

D) PRODUCTION SCHEDULE:

 

 

 

 

E) SCRIPT:

PLAN 1) Filming about the moving to Exmouth

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PLAN 2) Filming about the Exeter Royal Deaf Academy:

 

 

 

 

 

F) STORYBOARD

PLAN 1: Filming about the moving to Exmouth

STORYBOARD BRAINSTORM

fullsizerender-7

Storyboard draft 1 (SHOT/ANGLES/LOCATION IDEA)

 

 

PLAN 2:

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Thursday 13th October 2016

Today in the first lesson, my tutor Emily Manning went through with me how to use the equipment names Av which contained the audio equipment.

Firstly, l learnt how to use DSLR camera. Emily showed me the hole on the left side which you plug the microphone wire into. She also showed me how to switch it on and off including how to change to portrait. She told me that I can switch the camera to photographs by pressing the button that is an image of photographs. In addition, she showed me how to use the zoom. She advised me to not lose the cap.

Secondly, she explained to me how to use the microphone with RODE deadcat furry windshield microphone which prevents the sound from interrupting the film. She explained to me how to use the equipment called ‘Zoom’. She showed me on the graph of the frequency of the sound while recording sound (voiceover) through the microphone.

It was an interesting experience for me to explore the Av equipment as it is my first time using it. It is a good idea to use this equipment as I can create the subtitles for my video so my target audience (both deaf and hearing community- deaf students and their parents) can access the video.

Friday 14th October 2016: a meeting with Helen Trebble (my client)

After spending half day in Exeter college and lunch I go back to the Deaf Academy with a CSW (Communication Support Worker) to the DAW block area where we meet Helen Trebble who is the Marketing Manager. This meeting is only about twenty minutes.

Firstly, I explain to her about my corporate video project; I told her that I would like to create a short film about my experience in the Deaf Academy. She said that it was a good idea though she suggests I create the interview with at least two or three deaf students about their views and experiences in the Deaf Academy.

Secondly, I told her about my target audience; new deaf students and their parents. I told her that I am aware that most of the deaf students’ parents are hearing so it would be good if I add subtitles which allow both deaf and hearing communities to access this. In addition, I told her that I will need help with background sound and asked her what type of music that she normally uses for her work.

Thirdly, I showed her my pre production work: script and storyboard development idea. She was pleased with my work and said she would like to keep them for herself doe she can look through them which I consented to. She also told me that she will email the logo of the Deaf Academy as the video needs this logo.

Finally, I told her about my planning of filming; I will start the filming link to the residential on the weekend then Deaf Academy from Monday to Wednesday then I can start editing.

 

 

G) HEALTH & SAFETY/ REECE/ LOCATION PAPERWORK

  1. RISK ASSESSMENT:
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Production risk assessment statement (page 1)

 

 

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Production risk assessment statement (page 2)

 

More information:

4) AUDIENCE PUBLIC:

RISK:

  • Interrupt/ disruption to filming
  • Distract the actors

MINIMISE:

  • Find the location where there are less crowds of people
  • Let them know that I am doing my project for filming

 

 

 

5) MANUAL HANDLING

RISK:

  • Objects such as the furniture can be heavy to move can hurt me or someone.
  • Elevator was stuck which could delay the filming.

MINIMISE:

  • Ask someone for help (staff).

 

 

 

 

6) PERSON WITH SPECIAL NEEDS

RISK:

  • Interrupt the filming
  • Possible don’t want to see things get changed (austim). It can cause them to become a bit angry and upset.

MINIMISE:

  • Explain to them about my project.
  • Let them know that some locations will have to change and create a poster to let them know that they need to be quiet.
  • Let the staff know about the filming and ask them to take the children with special needs to different areas or go to outdoor.

 

 

 

 

 

 

7) WEATHER

RISK:

  • It could be bad weather for example rain or storms which could damage the equipment.
  • It could affect how the film will look.

 

MINIMISE:

  • I need to check the weather before the day of the filming for the outdoors including the time.

 

 

 

 

 

8) VEHICLES/ OFF ROAD DRIVING

RISK:

  • Vehicles create noise and cause disruption to filming

 

MINIMISE:

  • Find the right location without the busy vehicles.

 

 

 

9) ELECTRICITY OR GAS

RISK:

  • Damage the equipment
  • Could cause of a fire
  • Electricity could cause a shock that leads to a heart attack

 

MINIMISE

  • Check on the location to see there are no gas and electricity

 

 

 

 

 

 

10) FIRE/ FLAMMABLE MATERIAL

RISK:

  • Damage the equipment
  • Could kill the actor(s) and me

MINIMISE:

  • Make sure the actor(s) don’t sn=moke during the filming.
  • Check the location to make sure there are no flammable materials left and switch off the hob and oven.
  • Check the kitchen to see if the hob and oven are switched off.

 

 

 

 

 

11) HEAT/ COLD

RISK:

  • Feel hot and cold can distract people
  • Actor (s) can become sick

MINIMISE:

  • Check the temperature.
  • Check the actors to make sure they are comfortable before they start or continue.

 

 

 

 

 

12) INEXPERIENCED PERFORMERS

RISK:

  • Take a while to practice for the filming.

MINIMISE:

  • Give them the script and stroyboard and work together and clarifty with them to make sure they have understood what they have to do.

 

 

 

 

 

 

13) PHYSICAL EXERTION:

RISK:

  • Objects can be heavy and hard to move.

MINIMISE:

  • Ask someone for help.

 

 

14) LONE WORKING:

 

 

 

 

 

RISK:

  • Lot of stress.
  • Rush everything leading to a poor quality video.

MINIMISE:

  • Calm myself and think clearly through the process by looking through my pre production planning.
  • Need a good night sleep to help my mind think clearly).

 

 

2) REECE PRODUCTION SHEET:

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3) CONSENT FORM :

 

 

H) BUDGET

THURDAY 20TH OCTOBER 2016:

  • On Sunday 18th October 2016: in the afternoon, the weather was dry but sunny and a bit windy which was a good time to start filming outdoors. Firstly, I filmed at the Deaf Academy’s signpost for the introduction of the filming. I used the equipment called Audio Visual (AV) and used a DSLR camera to create different types of angles and shots, for example mid shot, close up shot. I also used the microphone with RODE deadcat furry windshield microphone, to prevent the other unnecessary sounds from interrupting the film. In addition, because the weather was windy, it was good timing to film the signpost which was covered by leaves it looked more realistic.

 

  • On Tuesday 18th October 2016: in the afternoon, I continued filming outdoors. I started filming two of my friends. I interviewed them and asked one question: ‘Do you think that being residential and studying at the Deaf Academy is good for deaf students? Why?’. After that, in the evening I continued filming inside the Deaf Academy building which related to the tutorial with the key worker which is me and my keyworker to show that the Deaf Academy residential provide the support for deaf children’s needs.

 

  • Wednesday 19th October 2016: in the evening I started filming myself answering some questions which I created. I used a TV room to film because there is a plain wall to make it look professional. However my plan is once I finished my edit, I will email it to Helen Trebble to see if there are any improvements.

 

PART THREE: REFLECTING ON SUCCESS

 

CORPORATE VIDEO EVALUATION:

a) Client’s feedback:

Helen Trebble's feedback.jpg

HT's feedback.jpg

HT email.jpg

Yes, my corporate video is mostly fit for purpose and also liking by my client. However, there are improvement to be made to have a finalised product.

Helen Trebble, my client is happy and my corporate video; according to her feedback in her email, she likes my style of my camera (‘cut away’) of the students and staff’s interview, which I created, which create the interest for my audience which is both for hearing and deaf people. Furthermore my client feel that my video need to reduce to less than five minutes so I need to get through my video again to cut one minute and twenty  one seconds. This maybe being difficult for me because the signing takes longer than speaking.

In addition, she also likes the logo of Exeter Deaf Academy as she recommended it in the meeting. However, she would like to see ‘Exeter Deaf Academy’ subtitles and caption which suitable for other people in the part of the UK whose don’t know about Exeter Deaf Academy.  I also need to ask for help to mute the sound to make it more appealing and less disruptive as it is difficult for me to know which area of the video that need to clear off. This is something I need to learn from. In addition it depended who is my client, it is important for me to ask them for help with the sound to match the right tone for the video or something relate to the media.

Finally, to my surprise my client offer my corporate video to Marketing in the Deaf Academy website which means my target audience, and other people from ‘part of the UK’ whose don’t know about Deaf Academy in Exeter. It is excited experience ever I have- it is something I don’t expect of it.

PERSONAL PERFORMANCE EVALUATION:

I started by emailing my client which was straight forward. I also had an advantage of knowing her and the Academy. When I met with Helen in a meeting I needed an interpreter and notetaker with whom I had to use as a means of communication. I feel I behaved professionally by having questions ready prior to our meeting.

Yes, I enjoyed working as freelance for my client, Helen Trebble. The positive of being freelance is to able to work independently by creating my own idea for a new corporate video and also in full control and is easy for me to contact my client by email if I need any advice. In addition, it is good opportunity to use CSW as interpreter to access the communication with my client. CSW is also notetaker so I won’t miss out information that my client command me what new corporate video need. It is helpful as now I know what is it like to work with client and use interpreter.

I would like to working with client for corporate video in my career. However, there are some improvements I need to consider. Firstly, I need to consider that I have a good and qualified BSL interpreter and notetaker, so I can have all information I need. Secondly, I need to ask the client for any clarification in case I don’t understand the client needs. I use email to contact my client and to get the right details to make sure I can aim to do my best.

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