Unit 12: Specialist Study in Creative Media: Ted Talk

Monday 14th November 2016: Watch the clip of Christopher Bell’s tedtalk presentation

  1. Use presentation; most of images show his daughter as he talks about her.
  2. Connect his audience by:
  • Using facts; uses red bold words to represent important parts relevant to his topic and to create an impact with his audience.
  • Using rhetorical questions- to get his audience thinking.
  • Using the word: ‘you’, ‘we’, ‘our’, ‘your’ to connect his audience.
  • Making his audience laugh by using humor.


3. Using primary and secondary research (research on internet and visiting toy shops for      evidence).

4. Informal presentation (balanced with some formal) for target audience aimed suitably for ages over 16 to about 20 years old (college age).

5. Balancing the serious and comical tone used in the content of his presentation.

6. Some images such as a boy, who hanged himself, in hospital after being bullied for  liking to play with female toys which impacted audience- change their mind about the gender equality.

PART ONE- Critical Frameworks
GENRE: http://www.bbc.co.uk/education/guides/z98n4j6/revision
‘Genre’ is a French word. In the media industry, the producers use this to create a film. They have to make sure their audience understands what type of genre is in the film they created. To make them understand, the producers use codes and conventions which are the tools of technical, visual and audio techniques to give the audience the idea of whatever type of genre the film is.

I find ‘genre’ the most interesting because there are different types of media such as TV and film. In fact I can identify most of the genre while watching any TV or film because of theirs visualise. (106 words)

NARRATIVE : http://www.mediaknowall.com/gcse/keyconceptsgcse/keycon.php?pageID=narrative

‘Narrative’ is the way of telling the story in media (TV and film) to present to the audience.

I find ‘narrative’ interesting because it is useful for people working in tv and film by creating story broad which help them explaining what to expect from their production.
In addition the narratives is useful because it helps the TV and film industry to have the general idea about what they expect of their characters (hero, villain e.g- slide 7), the five stages of Todorov (give them the picture of how storyline process from the beginning to the end). http://www.slideshare.net/andywallis/narrative-5865177
(97 words)

‘Representation’ is how the media show society such as gender, age, ethnicity and how they are being presented to audience. http://www.bbc.co.uk/education/guides/z9fx39q/revision

REFLECT ON HOW INTERESTING I FIND THIS ASPECT OF MEDIA: https://www.actiononhearingloss.org.uk/supporting-you/rights-and-benefits/disability-discrimination-and-the-law/what-is-the-equality-act.aspx

I find ‘representation’ very interesting because I am curious how different types of people are being represented by the media, including the media’s attitude and reaction towards people who like to be involved in media (actor e.g.). Plus, I also like to solve the problem if people such as disabled people are being rejected by the media, I like to research to find any reasons, analyse them to see if the media industry have or haven’t follows the law of the discrimination e.g. Equality Act from Action On Hearing Loss. (110 words)

AUDIENCE: http://www.mediaknowall.com/gcse/keyconceptsgcse/keycon.php?pageID=audience

‘Audience’ are the different groups of people who are attracted to media. It is very important for the media industry because without audience to sell, there are no money for them.

I find ‘audience’ interesting and also useful as well because there are different types of media such as TV and film where ‘audience’ is very important to them. The reason why ‘audience’ is so important to the media industry is because it helps to know which type of audience they expect for their production. (85 words)

REGULATION: https://en.wikipedia.org/wiki/Media_regulation
‘Regulation’ is the media being controlled by bodies of the government. Their job is to ensure the media follow their rules, for example media industry have to be honest not mislead the audience.

I find ‘regulation’ interesting because it helps me to understand how the bodies control the type of media and how media use the right ways to show their production. In addition it helps the audience feel safe knowing they are allowed to report if there are problems or issues with the media. It makes me understand how people use regulation while working in media, in fact, I feel I have a lot more knowledge of regulation than before! (111 words)

TECHNOLOGY (including digital media):  http://www.businessdictionary.com/definition/digital-media.html
‘Technology’ is inventing new tools or improving problems by practical uses through science or knowledge. http://www.yourdictionary.com/technology
‘Digital media’ is a type of media that can be put on the internet such as text, audio, video and graphics e.g.

I find ‘technology’ with digital media most interesting because I am curious how technology in media has changed through the years and also how it impacts on different types of people and the media industry. In addition I find myself a bit of creative and some technologies and digital media that could improve now people who need to able to access anything easily to they can become more independent). (106 words)

PRODUCTION/ DISTRIBUTION/ EXHIBITION: http://www.slideshare.net/Lauren28/production-distribution-and-exhibition
‘Production’ is the process from pre production to post production before the film is ready to be shown to the audience.
‘Distribution’ is the aftermath of all productions (pre- production, production and post production). It is when the film is set to be shown to an audience worldwide.
‘Exhibition’ is a work of media or art collection which is being shown for public display for an audience to see.

I find ‘production/ distribution/ exhibition’ processes helpful because now I know how the media industry process works. In addition it makes me want to work doing something similar like that for my career. (102 words)

MARKETING AND PROMOTION: http://managementhelp.org/marketing/advertising/defined.htm
‘Marketing’ are the people in media industry that have to research which type of the audience to match their new production to before it is release worldwide.
‘Promotion’ is where a new product which is being released in the world is shown on advertising and publicity regularly so the audience will want to buy its new product.

I find ‘marketing and promotion’ more interesting because now I have more knowledge on how the new products from media industry start from researching the target audience to its release worldwide. (88 words)

PART TWO- Choosing Your Focus Area

PART TWO- Choosing Your Focus Area

  • How do the deaf people are being represented in the film industry?
  • What is the film industry’s attitude and reaction toward deaf people?
  • The representation of deaf people toward the film industry.
  • The representation of deaf people in the film industry.
  • Deaf people’s representation toward the film industry.
  • Film industry’s attitude toward the deaf and hard of people.


FINAL DECISION: The representation of deaf people in the film industry.


I have chosen Film industry for my media topic focusing on representation. The reason for choosing film for my specific industry and representation is because I am curious how Deaf people (oral and sign language user) are being represented in the film industry by the hearing world. I am aware that most deaf people would love to become an actor, willing to be involved in either TV or film industry working with the deaf and hearing world’s together. I have grown up watching lots of films created in the hearing world which I have enjoyed watching. In films it is rare to see deaf actors especially sign language users, I would love to see more inclusion involvement of deaf people. I want to research to find out the reasons why the deaf have little or no representation. I have some personal ideas for possibly for reasons why before starting my research. Communication difficulty’s, lack of deaf awareness and stereotyping deaf people being disabled.



500 words ‘abstract’ (532 words):

My TedTalk is relate to the deaf issues, I am interested in the research of the representation I am curious about the film industry’s attitude and reaction towards deaf people’s involvement in the film industry in the UK. If there are any negative representation by the film industry toward the deaf people, then I will create my opinion for positive suggestions to improve it.

I will use both primary and secondary research to find the information about representation in the film industry. For primary research I will use create a survey using SurveyMonkey to creating some questions before being sent through social media such as Facebook to my deaf friends, aging between thirteen to twenty-one include myself. I will ask them questions for example do they ever watch films that contain the mixing of deaf and hearing actors e.g. My prediction of the survey’s result would be nearly half of them more unlikely to have watch a deaf film that contain both deaf and hearing actors because there are rare. Other question have you watched films contain deaf and hearing actor that produced in different countries. Plus, I will also ask them for their opinion for reasons the film industry don’t cast the deaf actors. However, I am confident that most of my survey results would make some contribution relate to this question such as the communication problems between deaf and hearing and deaf people’s disability e.g.

For secondary research I will research on internet, borrow some books from library and talk with my friends to find more about the film industry’s representation. I am possible try to create some question for film industry in the UK about the deaf actors’ involvement by email or meeting face to face. However, out of all of these, I expect to find a deaf actor’s blog which contain their experience how they tried to get involve with the film industry with hearing actors and whatever it is successful or not. If they are successful, I am expecting to look at their positive experience working in the film industry with hearing actors. In addition, I also expect to find the information of the different film industries’ statements in the UK which should state the equality for deaf and hard of hearing looking for evidence- to prove whenever how many of them did follow the rule of equality such as the Disability Discrimination Act 1995 or other law that relate to it. I will research to find out how many film industries use both deaf and hearing actors to find out if it is successful. Furthermore, I am aware that in America did provide the deaf equality act in the film industry which means deaf Americans are allow to get involve in the film industry with hearing Americans so I want to research to find out the name of this deaf equality law so I can make a comparison between America and Britain’s equality rights for deaf. Finally I will create the summary of my opinion to state whenever the film industries in the UK should use both hearing and deaf actors within the backup of the source for the evidence.

PART THREE- Research and explore your focus area

Blog from the website Brent Macpherson: Why it’s not always easy in major film roles by Brent Macpherson. This source is useful because it is written by Bren Macpherson and published on the blog Limping Chicken. Brent Macpherson who is the Deaf producer for the film ‘Silent Fear’. He is explaining about his struggle to cast Deaf actors for roles in his films and his beliefs on the deaf people becoming the star of the film.

Published on the Limping Chicken on 3rd February 2015 by Brent Macpherson.

Brent Macpherson


This source is called Stretch Production and is useful because it gives more information about Brent Macpherson’s life, from a being professional actor to a producer and director. It contains Macpherson’s email address which is also useful for young deaf filmmaker students because they might like to get some advice from Macpherson about their career and how to improve their film, they may want to ask some questions. It may be good for them to contact a filmmaker who is deaf like them.


Brent Macopherson (Film Producer/ Director) This source is Linkedin which provided more information about Brent Macpherson’s life as a director and producer this is useful because it contains new information that Stretch Production does not have such as Macpherson’s awards.


Rebecca-Anne Withey: What I thought of the Netflix movie ‘Hush,’ with a Deaf character (but not a Deaf actress) This source is definitely useful for my presentation because it is about the real life actress (American) whose is portrayed as deaf character in the film. This shows that the director and film industry don’t give this opportunity to deaf actors which is definitely what I looked for.

Published on the Limping Chicken blog by Rebecca- Anne Withey on 16th May 2016.

Emily Howlett: Why are deaf actors still being sidelined? This source is from the Limping Chicken blog and I didn’t add it on to my presentation because I had a ten minute limit, but it is useful because is similar to Rebecca- Anna Withey’s opinion; she found out that the other film called ‘La Famille Belier’ which is a French film, they casted. Hearing actors that played deaf characters which makes me realise. that not only are America and the UK casting hearing actors to play Deaf characters but so are the French. It shows that deaf actors in the world have less opportunity to get involved in the film industry.

Published by Emily Howlett on 26th January 2015.

Morcan Book and Films: The site for a new perspective on book and films. (blog) This source is from a website and is useful because it contains some brief paragraphs which are easy to read and to understand what the ‘Silent Fear’ film is about and includes some of the images on the blog to create more visual impact.

Publish on 27th August 2013 by Morcan films.

Movie featuring BSL being planned in London! It is useful because it is about Brent Macpherson being interviewed by BSL Zone about his Silent Film’s development; how he builds and creates the idea of the ‘Silent Fear’ film including the process from the pre- production such as casting these with plenty of experience in as reality life Deaf people to the production. The film location was in Scotland.

Brent Macpherson’s interview published on 9th September 2013. (AUTHOR UNKNOWN)

Article Deaf people’s fight for rights on film This source is useful because it is a BBC news article and provides reliable information about deaf people fighting for their rights to be involved in films. Which shows that deaf people are wanting to be involved in the mainstream film industry mixing both deaf and hearing making it equal.

Publish on 27th February 2016 in Nottingham.

Has The Tribe changed what a deaf film can be? This source is not useful and not relevant to my topic but it is about the Deaf Ukrainian film called ‘The Tribe’. It contains the real deaf actors who are portrayed as deaf characters. However it is different from other deaf films because it don’t contain the subtitles or a voiceover; the director called Myroslav Slaboshpytskiy wants the audience to understand the actors’ physical expression, which is almost like gesture while using sign language- it is like a silent film.

Published on BBC news article by Charlie Swinbourne on 14th May 2015.

Survey It is useful to create a survey from SurveyMonkey because it helped me to find evidence of Deaf people’s opinion of the Deaf’s representation in the film industry to backup my opinion. https://www.surveymonkey.com/analyze/EuqRjhw7hAeXP19ltrUet7TNhE6U6bqZLzIeUyfS_2FRuqol1MemBKccyGTW04BkDK
Film (youtube) Silent Fear Teaser It is useful because it proves that this film is due to release soon which makes the deaf audience become excited and look forward to a new film.

Published on 18 August 2013 by Karl Schodt

Hush Official Trailer 1 (2016) – Kate Siegel, John Gallagher Jr. Movie HD It is useful because it proves this film is released in the US and it provides the English subtitles to allow the deaf audience to understand what this film is about.

Uploading on 11 May 2016 by Movieclips Film Festivals & Indie Films

YouTube: Switched At Birth Trailer January 2014 ( 1:00) It is useful because its film is produced in America and contains both hearing and deaf actors to prove that in America they use both deaf and hearing actors.

Uploading on the youtube by ‘Charmed 14921’.

Four Wedding and a Funeral This source is a clip from “Four Wedding and a Funeral” from youtube. It is useful for the evidence in my presentation because it show at subtitles only appearing when a deaf characters signing which proves that this film isn’t really focused on a Deaf audience and is not inclusive to them.

Uploading on 20th August 2015 by Movieclips.

Book (found in the website) Silent Fear (A novel inspired by true crimes) – coming soon! This source is useful (though not part of the presentation) as it proves that the ‘Silent Fear’ film able to translate the author’s writing about the reality  life as Deaf- what is it like to be Deaf while focusing on the both deaf and hearing audience and within the age range of teenagers because the film uses the actors that are similar in age.

Publish by James Morcan on 27th December 2016.



Ted Talk brief- PART 4 (script)

The representation of Deaf people in the film industry (this link is from powerpoint)

FINAL DEADLINE: FRIDAY 10TH FEBRUARY 2017 (my presentation date is on Tuesday 21st February 2017)


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